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The Only Billboard
theonlybillboard.com
MarketingOne billboard. One live ad. The next buyer takes it over.
About
The Only Billboard
The Only Billboard turns a single advertising spot into something people can watch, challenge, and take over. There is only one live ad on the entire site. The first claim costs $1, the next costs $2, and the price rises by $1 with every takeover. Each replaced ad is permanently preserved in History, so buying the space creates both immediate attention and a lasting public record. Part advertising product, part internet game.